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Cynopsis:Digital – The Monday Q&A with Matt Timothy

A couple of weeks ago, video ad server VINDICO unveiled Adtricity, a new quality ranking system designed to help advertisers determine how well publishers are delivering video ads, and thereby optimize...

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Video Ad News: Video Needs to Beat Fraud Before Gaining Parity with TV, Says...

“The video advertising industry has a problem with, and there’s no other word for it — fraud,” says Matt Timothy, President of Vindico, whose video ad management company recently launched Adtricity, a...

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MEDIAPOST: Digital Can Be Effective, But Beware of ‘Viewerless Impressions’

In our 'exploding toaster' campaign, TV was effective...also, digital was effective. Yet, campaign analysis illuminated a startling and unnerving fact: A large chunk of the “impressions” were...

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BEET.TV: The Ugly Truth of Online Video – Nearly 40% of Impressions are a...

As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management platform VINDICO, in this interview with Beet.TV....

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MEDIAPOST: Major Media Web Brands Dominate Video Ads

The use of exchanges is growing in online video, but the market is still dominated by direct buying on major sites. That’s one of the findings in a state-of-the-industry report from video ad management...

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MEDIAPOST: Report: Major Media Sites Outperform Exchanges by 2 to 1 on Video...

Sure, the online video ad market is growing like crazy, with the latest statistics citing the market as slated to hit $4.6 billon next year, up from $3.6 billion this year.  Read more...

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